会员注册 会员登录 新手指南 收藏夹图书试用网:中国最具活力的图书宣传平台
图书试读-图书试用网
免费送畅销书
您的位置: 首页 >> 在线阅读

《现代销售学:创造客户价值》在线阅读

《现代销售学:创造客户价值》作者杰拉尔德·曼宁,近期由清华大学出版社出版发行。图书试用网图书试读频道在简单介绍图书内容的基础上,摘录少量最新章节供读者朋友们在线试读,以期让大家在试读之后理性购买。

现代销售学:创造客户价值

《现代销售学:创造客户价值》内容概要:《现代销售学:创造客户价值(第11版)》围绕关系策略、产品策略、客户策略和销售演示策略四个核心销售策略展开介绍。全书共分六个部分17章。第一部分介绍销售的发展演进并探讨服务、零售、批发、制造四个主要的职业发展机会。研究表明优秀的销售人员能够更好地建立和保持人际关系。第二部分介绍通过建立重要的人际问关系训练来发展客户关系策略,从而提高销售的成功率。第三部分介绍产品对于销售的重要性,一个消息灵通的销售人员会根据客户的综合的具体需求进行具有各种附加值的产品配置。第四部分分析客户购买的原因、消费习惯以及……(更多新书介绍)

《现代销售学:创造客户价值》最新章节在线阅读:3. You work for a supplier of medical equipment. Your sales manager informs you that he wants you to capture a certain hospital account. He also tells you to put on your expense account anything it costs to secure the firm as a client. When you ask him to be more specific, he tells you to use your own judgment. Up to this time you have never questioned your sales manager's personal code of ethics'. Make a list of the items you believe can be legitimately charged to the company on your expense account.4. For some time your strongest competitor has been making untrue derogatory statements about your product and about your company. You know for a fact that her product is not as good as yours, y……

到当当网购书到卓越网购书